Alex Epstein emailed more than 700 people to offer his services, revealing all their email addresses in the process. They were not happy
Lost in Showbiz has noted before that these are tough times for the media, and tough times breed enmity. No more the boozy fraternity of old Fleet Street: in the fight for the attention of a dwindling readership, it's every man for himself and no palling around with the opposition.
It takes a rare commodity to unite Britain's journalists, but thankfully just such a commodity has revealed himself: former Apprentice contestant Alex Epstein, who earlier this week sent an email variously offering his services as a TV reviewer, a "creative business PR/marketing agony uncle" and "a critic on all things, business-related or wider".
He offered a brief resume of his achievements on The Apprentice, which seemed a trifle supererogatory. Surely no one has forgotten the man who managed to distinguish himself in the eyes of the marketing manager who wrote about The Apprentice for this newspaper as "an arrogant twonk", "a halfwit with a startling lack of self-awareness", and "an incompetent knobber who knows nothing about marketing". It also included a link to his website, much of which is devoted to hymning his former employers, the intriguingly named Masternaut, in the manner of a needy, drunken and increasingly irksome acquaintance whose conversation revolves around the attributes of the partner who recently left them for someone who perhaps seemed less of an incompetent knobber.
He sent the email to more than 700 people: not merely the business press and the broadsheets, but wedding publications, web developers, the specialist food press ? who could perhaps benefit from his unique vision regarding pies ? and the specialist dance music magazine Mixmag. He also cc'd rather than bcc'd them, thus revealing all the recipients' email addresses to everyone else. One recipient, a Derek Lock of Frommers, responded, "We're a travel company, perhaps you'd like to leave the country." "You're a total shambles," offered the Daily Mail's Showbiz editor. Her counterpart on the Express agreed.
Lost in Showbiz is at a loss to understand the angry and sarcastic tone many recipients adopted and says: come on, hacks! Can't you see what a happy day this is? Old enmities put aside! Political differences swept away at the click of a button! We've found something we all agree on! We've come together! Right now! Over an incompetent knobber!
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