Natassia Zolot's rap brat persona suggests a female Tyler
Hometown: East Oakland.
The lineup: Natassia Zolot (vocals), Adeptus (music).
The background: Yesterday's new act was so authentic, righteous and true, so full of natural goodness, they could put a health sticker on his record, warning that you might OD on the super-enriched nutritional content. Today's young lady should have a sticker on her single, too, advising that you might react violently following exposure to her white rap brat persona, to her cartoonishly dumb repetitive beats and rhymes, and to the overarching sense of novelty.
Bumpin' Bumpin' is the single in question. You can tell it's going to be ubiquitous this summer, and that blog interest might just convert to real sales, because purely by chance Mr Cragg has written about her today. He's gone for Gucci Gucci, which is the track she has started to promote in the US. In the UK, she's first releasing Bumpin' Bumpin', apparently an ode to getting it together with girls in a club: Kreayshawn, born Natassia Zolot in 1989, is out and proud. We know this because we were told by her PR. Plus, the single opens with Zolot shouting down the phone at her galpal, "Can I spend the night at your house?!" That was a bit of a giveaway.
Still, just in case we'd got it wrong, we thought we'd check on our new favourite website, Rap Genius, which helps decode the more arcane lyrical content of hip-hop songs. Over a spartan beat, simple synths and bassline courtesy of producer Adeptus, aka 25-year-old Philip Holtzman, our heroine raps, "Rockin' in the club, catch me on the elephant ..." Is this a drug reference? Can you buy "elephant" at discount prices on the streets of LA? Well, yes and no. According to Rap Genius, "[Kreayshawn] is having a good time dancing in the club and she is really high off the weed she has been smoking like one would be if they were riding an elephant." So there you have it. And the line, "This girl want me, she constantly taunt me"? That's about how "there is a lesbian in the club who keeps flirting with [Kreayshawn] and wants to hook up with her", though they do add, "This explanation hasn't yet been reviewed by the Rap Genius editors." So we'll let you know.
What is Kreayshawn? A satirist? While you're pondering that, her YouTube videos include Hoes On My Dick, Killing Hoes and Fuck the Pigs. She studied at Berkeley Film School, and has directed videos for Lil B. On her tumblr she describes herself as: "Cinematographer/ Editor/ Rap beast/ Screw head/ Pot smoker/ Oakland representer/ Pixel fantasy/ Bitch snatcher/ young rill." So while others are lining up to attack her, she's already one step ahead, playing with whatever ideas her detractors have about her. She's mates with Odd Future (Left Brain's in the car with her in the Gucci Gucci video and she says "swag", like, a LOT), and she's part of something called the White Girl Mob alongside V Nasty, and DJ Lil' Debby, her fellow ? well, what are they? Certain respondents to her YouTube videos have termed them "hipster hoppers": dilettantes and cultural tourists visiting a world they don't quite understand. Meanwhile, Kreayshawn likes to "run around with guns and rap in front of everybody, lifting girls' skirts up ..." The rap Gaga? The female Tyler? We'll reserve judgment till we've heard more stuff by her. We know what she'd say. "Aw, mom, you're just jealous, it's the Beastie Girl."
The buzz: "Don't expect to ever step your swag game up to her level. East Oakland is in the house on this one. Get involved." ? blog.musicovered.com.
The truth: If LMFAO can have a No 1 hit ...
Most likely to: Fight for her right to, well, you know ...
Least likely to: Wear Gucci, Prada or Louis Vuitton.
What to buy: Bumpin' Bumpin' is released by House Anxiety on 27 June.
File next to: Ke$ha, Dev, Lil Debby, V Nasty.
Links: kreayshawn.tumblr.com.
Thursday's new band: Spector.
dennis hopper leslie nielsen jd salinger l\'il wayne emma watson
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